JACK & JONES continues its growth in the Swedish market and is now opening its first multi-brand store featuring both JACK & JONES and JJXX under one roof. The new store at C4 Shopping in Kristianstad spans 415 square meters, making it the first in Sweden to bring both brands together under one roof.
JJXX, which launched in 2020 and has so far been available primarily online, through wholesale channels, and in a handful of multi-brand stores in Europe, is now entering the Swedish market with a brick-and-mortar store. The collection offers a mix of trendy pieces and timeless basics, with a special focus on denim—from your “all-time heroes” to new seasonal trends.
“We are at the beginning of a new journey with JACK & JONES, featuring both a new concept and a new brand, JJXX. I’m really looking forward to seeing how our customers respond to this in our retail stores. I’m very optimistic about the future,” says Niclas Johansson, Country Retail Manager for Sweden.
Hanna Meijer, center manager at C4 Shopping, is very enthusiastic about the opening. “We are so happy and proud that Bestseller has chosen to open its first Swedish JACK & JONES & JJXX store right here at C4 Shopping. It’s really exciting to be the first in Sweden, and we’re convinced that this new, beautiful, and fresh store concept will be appreciated by our visitors.”
JACK & JONES & JJXX opens on November 6 at 10:00 a.m.!
JACK & JONES was founded in 1990 and is part of the international fashion group BESTSELLER. With over 1,000 stores worldwide, JACK & JONES is one of Europe’s leading denim and fashion brands, known for offering modern collections for men—and now also for juniors and girls through its sub-brand JJXX.